  Amplify Your Small Business with Headliner PR Strategies Struggling to get your business noticed without a big budget? Join us for a dynamic 2-hour online event designed to help small business owners and entrepreneurs unlock the power of public relations—without hiring an expensive PR firm. This session includes: · A deep-dive keynote exploring the core pillars of PR and how to adapt them for small business success · A candid panel discussion featuring small business owners who’ve successfully used PR to grow their brands and break through the noise PR isn’t just for big companies. It’s one of the most cost-effective tools available to small businesses—if you know how to use it. This webinar gives you the roadmap, language, and confidence to start building buzz and visibility for your brand right now. Tuesday, July 15, 2025@ 3:00-5:00PMVia Zoom Register Now The event is free. You must register to attend. FIND the link to the Zoom webinar in your confirmation email after you register.  NYWIB is 100% volunteer and communities like ours matter more than ever. Help support our free programming. Donations of even $10 are welcome and appreciated, but not required. CLICK here if you care to make a donation. Your support now matters more than ever. What You’ll Learn Led by a seasoned communications expert, the keynote will demystify PR fundamentals and teach you how to: · Understand the difference between earned media, paid media, advertising, marketing, and guerrilla marketing—and when to use which · Craft an authentic and compelling brand story that builds credibility and creates emotional resonance with customers and stakeholders · Develop tactical skills in media relations, message development, and reputation management · Execute targeted outreach that gets your business in front of the right eyes—journalists, customers, and community champions You’ll walk away with a clearer understanding of how PR actually works and how you can use it—yourself—to increase visibility, credibility, and customer trust.  KEYNOTE Michele Lam, CEO, Founder of Bklynite Media Public RelationsMichelle Lam is an award-winning public relations entrepreneur and founder of Bklynite Media, a boutique agency launched in 2019 to elevate brands in the hospitality and food and beverage sectors. With over 15 years of experience, she is known for delivering bold, results-driven campaigns for both emerging and global brands. Lam also co-hosts Beverage Chronicles, a platform spotlighting trends and voices in the beverage industry. She is a recipient of the prestigious Wine & Spirit Education Trust (WSET) award in the spirits sector. A frequent speaker at PR and marketing industry events, she shares insights on branding, media, and communications. PANELISTS (To be announced)Ready to Get Your Business the Attention It Deserves? Register Now This event is being presented by NYWIB in collaboration with SCORE NYC . By registering you’ll be subscribed to their email list. We don’t sell our lists. Ever.  SCORE is funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.     |