 NYC Restaurant Academy  Everything You Need To Know To Plan, Launch, and Operate a Successful NYC Restaurant Free, in-depth business management education delivered by experienced industry professionals for aspiring restaurateurs and early-stage food & beverage operators. Level 1 (Virtual) How to Plan and FinanceYour Business Level 2 (Virtual) How to Launch and Operate Your Business Level 3 (In Person) Create an Effective Business Plan Upon completing the 3-course series, you’ll receive free 1:1 assistance to help you create a tailored business plan for your restaurant concept. Register for an Upcoming Session Digital Marketing  Unlock Free Advertising Secrets: Boost Your Business Today Learn more about LinkLocal, a program that provides free advertisements for small businesses, community groups, and local events. LinkLocal provides pre-designed advertising templates that can be featured on up to 8 selected LinkNYC kiosks. Register for an Upcoming Webinar Reach Customers Online with Google During this course you will learn how: · Google Search works · to improve your website’s visibility with search engine optimization (SEO) · other Google products can help your business July 2, 3 PM Email Marketing By the end of this course you will be able to: · Determine what content and when your business should email customers · Identify the components of simple, clear, value-driven email · Build and grow your email list with best practices · Execute your own email marketing plan July 8, 1 PM Creating Content Your Customers Value By the end of this course, you will be able to: · Understand the role of non-promotional content in a marketing strategy · Apply a framework for developing and assessing your own marketing content · Define the language your customers use to describe their needs and desires’ · Identify ideas for marketing content that will work for your business July 15, 11 AM Search Engine Optimization By the end of this course you will be able to: · Define the top 9 factors that search engines use to rank websites · Develop keywords and tags for your website that can raise your website’s ranking · Include backlinks on webpages that link back to your websites · Determine your website’s ranking for different keyword searches using audit tools July 29, 1 PM Accounting and Finance Credit Confidence: Mastering Debt & Boosting Your Score for Business Success During this course you will learn: · What steps to take to restructure your debt · Where to find your credit report · Ways to raise your credit score July 10, 3 PM QuickBooks® en Línea Aprenderá sobre: términos y procesos contables básicos, cómo leer y utilizar estados financieros, la importancia de la contabilidad para administrar su negocio y métodos y principios importantes de la contabilidad.July 15, 10 AM Small Business & Financial Emergencies This workshop will help small businesses create a plan to be better prepared for a financial emergency and identify ways to seek support if their business is at risk. July 16, 5:30 PM Business Planning & Operations First Steps to Starting a Business Understand what is required to start a business in New York City, and how to define your own expectations for life as a business owner. July 8, 11 AM Creating a Business Idea That Works During this course you will: · Determine the market problem your business will solve · Develop a framework and research plan to better understand your target customer, industry, and competitors · Develop a unique value proposition (UVP) statement · Draft your business concept statement July 14, 11 AM In Person St. George Library5 Central AvenueStaten Island, NY 10301 Government Contracting 101 During this course you will get an overview of how to: · register to do business with the government · get certified at all levels of government · find government contracting opportunities July 24, 3 PM Legal Employee or Independent Contractor? Business owners must classify their workers as either employees or independent contractors. The classification of a worker as an independent contractor is frequently appealing because it saves the owner money and means less administrative work. However, the classification is determined by law, not by the parties’ choice. This workshop covers the legal factors that determine the proper classification. July 21, 3 PM Commercial Lease Assistance Learn more about our free legal services to help eligible businesses with: · Signing a new commercial lease · Amending, renewing, or terminating an existing commercial lease · Addressing a commercial lease Multiple Dates  Additional Resources  Tell Us About Operating Costs Impacting Your NYC Small Business The NYC Department of Small Business Services (SBS) is looking to identify the specific financial challenges small businesses face in their operation. Take the Survey Help Us Understand the Regulations & Violations Impacting Your Small Business Small business owners can face significant costs when receiving and resolving city-issued violations. These include direct financial costs in the form of fines and penalties, as well as indirect costs like time spent complying with administrative requirements and attending hearings. Your responses will help us assess these costs and improve support for small businesses. Please complete this short, anonymous survey. It should take no longer than 10 minutes. Take the Regulatory Survey |